Google's Logo Designer

Google's Logo Designer Dennis Hwang

Dennis Hwang is logo designer of Google. Most of us have seen varying logo of Google.


More than 150 million Web surfers around the globe celebrated Korean Independence Day Aug. 15, 2001. Well, at least for a few moments while they were visiting the popular Internet search engine Google. That day, the Korean national flag and several roses of Sharon, the Korean national flower, adorned the familiar "Google" logo on the homepage of the Web site.
Just another day's work for Dennis Hwang (Hwang Jung-moak), a 23-year-old Korean computer artist in the United States, who has been drawing the face of Google for almost two years, creating a buzz of sorts with his simple yet witty designs.

With its seemingly magical ability to produce the most relevant search results, Google is already an established destination for the Internet savvy. Recently, Hwang's creative logos have been expressing the playful heart of Google behind the impressive technology.

For Piet Mondrian's birthday, Hwang transformed the "Google" logo to emulate the artist's signature style of utilizing colorful blocks. Claude Monet's birthday saw the logo turned into a dreamy watercolor, complete with floating lily pads.

Source

Design Disputes: Prevention and Cure

Design Disputes: Prevention and Cure


Synergy is a beautiful thing. But what happens when it turns ugly? In business, creative projects- like logo and web design- can be a delicate process. By nature, design is a compromise. Art is unapologetic; design is democratic. Good design provides a solution and client interaction is key. Bruce Nussbaum said in a recent speech to Parson’s students, “People want to participate in the design of their lives.” He challenges the future’s designers to “switch gears from designing for to designing with.” I’d recommend reading the full article. So, the design process must be a conversation. Because of vast differences of opinion on design, conflict is ever present.

Misunderstandings are inevitable when clients and designers don’t speak each other’s language. How do we work through our differences when it comes to design?

To Avoid a Conflict: Luckily there are professional standards regarding graphic design that can prevent most issues. It is essential that all parties approach the project with a sense of respect for each others expertise.

• The Contract Should: Outline the approval process, the sign-off requirements, milestones, deadlines, and explain who will provide what. It may be prudent to have it written by an unbiased third party.

• The Client Should: Bring their brand knowledge, vision and direction to the project; but utilize personal taste elsewhere. Be familiar with the designer’s portfolio and pricing before making the decision. Have clear expectations about the final product and make sure those expectations are properly communicated.

• The Designer Should: Bring their intuition, training, and experience to the project; but leave any excessive ego behind. Have an understanding of the brand’s concept and requirements. Adhere to copyrights, making sure there are no legal issues for the client. Communicate concepts clearly to the client.

• Everyone Should: Know when to hold ‘em; know when to fold ‘em. This is just good advice in general.

To Handle an Issue: On that rare occasion when protocol is not enough, the project can still move forward. Keep in mind that design is a process. Don’t jump ship before the concept has had a chance to come to fruition.

• Be Objective: These projects are not best left to personal preference. The designer probably knows best when it comes to pure aesthetics. However, the client will know their business, customers, and competitors better than anyone else. Sometimes a third party mediator can facilitate conversation.

• Look at Quantitative Aspects of Visual Design: Going head to head over opinions is futile. Look at value, hue, texture, shape, position, orientation, size, proximity, similarity, continuity, closure, area, and symmetry. This puts design disagreements into a mutual context.

• Run Testing: It may be possible to test websites against each other to see which design truly performs better. And although logo design contests are taboo in the design community, running an opinion poll to test two top concepts may be appropriate.

• Communicate! Remember that a little understanding goes a long way. You’ve come this far already. In a professional setting, a win-win should always be achievable.

by: Whitney Cook Source

Brand Identity:

A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies Source

There are three basic terms brand identity, corporate identity and brand image. These are looking very similar but there is difference between them. The concern of corporate identity is with company’s visual aspects. After taking this company modernize there visual image like logo, design etc. This is basically done for changing the brand value.

But sometime company unable to analyze this and they believe in the consultancy companies and agencies for changing their brand image But this is not possible to do the regular changes in logo design and brochure etc.Because brand is the heart of company.

If we change the brand totally this can give positive and negative both kind of feedbacks.
This can increase the trust of consumers and also loose them. So this is really very important before making any decision. If our intention is to improve the brand standing then corporate identity change can plays a big role. If this is done well then definitely consumer can get good experience. And this will affect the business.

Design Your Own Logo

Everyone knows who need the logo designer. If you need the logo for any good organization definitely you need the experience guys who are really very expensive.

If you are familiar with them few are costing more than $1000 for a single logo which is really too much. They are giving few alternatives, designing according to few color options, mockups etc. Other option is bidding on the graphic design websites where logo designers are directly bidding. They are offering cost, their descriptions, service some examples and some sample according to your needs.

There are also few websites who are offering to design the logo your self using the online software. This is free of cost and paid both. I think we should avoid this.

Our own logo designing is really the touch task. The firs stage of logo designing is with the name of business, some group or events etc using some slogan. Google is giving the great search opportunity which really helps during the logo designing also in graphic designing. This will gives tons of images for using as a reference. After that you need the stylish font. This is not necessary that your system has font which you are looking, but you can find it easily in acidfonts.com like websites.

If you are not artistic in nature then definitely you will see some faults in your work. So at that situation this is better to search some experience designer because everyone can’t do everything.