The Initial Thoughts:
This is very clear case of focusing on type treatment, name, setting the scene with out giving valuable space to space. Compact came to mind,This is helpful for the name is short, so fortunate there.
The client may request all cap’s but we resisted this from the get-go, and glad we did. We can show a logo version with all-caps, but we tried to push for the friendlier, soft but bold lowercase version.
Fonts:
Font choice is obviously our first step in a logo design. Personally for me the font sets the scene, the atmosphere, the emotion. If we Chose wrong font and you stand little chance of a logo doing what it’s meant to do. Communication. The wrong font may smashed decent logo idea.